GEM Standard
エンタテイメントマーケティングの勘を「確信」に
Articles & Report Products by GEM in English
Articles
2024/02/16
Japan's video streaming market: U-NEXT expands its market share and closes in on Netflix, the leader for five consecutive years. SVOD Market continued to grow, exceeding 500 billion yen (up 12.1% YoY)
2024/02/16
Japan's VOD market size is 574 billion yen (2023, 8.2% growth YoY), estimated to be 737.1 billion yen by 2028.
2023/12/08
Analysis of the actual utilization of video content in 2023: More than half of Japan’s SVOD users share accounts, Nearly 40% of users are considering new or switching to an ad-supported plan.
2023/12/08
Analysis of the actual utilization of video content in 2023: Growth in Japan's SVOD Market Finally Slows. Average number of its usage also unchanged from the previous year.
2023/02/17
SVOD market size is 450.8 billion yen in Japan in 2022 (up 16.7% YoY); Netflix leads the market share for the fourth consecutive year, followed by U-NEXT in second place.
2023/02/17
VOD market size is 530.5 billion yen in Japan in 2022 (up 15.0% YoY), expanding to 748.7 billion yen by 2027.
2022/12/16
Analysis of the actual utilization of video content in 2022: Survey on awareness of ad-supported SVOD - 35.6% are interested, but only 3.2% "want to subscribe"; Concern is limited viewing time
2022/12/09
Analysis of the actual utilization of video content in 2022: SVOD and AdVOD usage rates increased; SVOD also saw an increase in the average number of services used.
2022/2/18
VOD Market in Japan : 461.4 billion yen in 2021, up 19.0% year-over-year, Netflix’s share is No. 1 for the Third year in SVOD Market, while Disney+ is making great strides
2021/12/10
Analysis of the actual utilization of video content in 2021 : Video on demand services continue to make great strides
2021/4/15
Netflix remains No. 1 for “Depth of Exclusive Programs”, Disney+ makes big leap, battles with Amazon for 2nd place
Report Products
VOD Market Analysis
The five-year forecast (2024-2028) of VOD market
Video Entertainment Market Analysis
Video on demand/Broadcast/Physical home video market user analysis report (Surveyed in November 2023)
Video Streaming Market Analysis
Brand Loyalty Survey for Subscription Media Streaming Services
Moviegoers Analysis