GEM Standard エンタテイメントマーケティングの勘を「確信」に
Articles & Report Products by GEM in English
SVOD market size is 450.8 billion yen in Japan in 2022 (up 16.7% YoY); Netflix leads the market share for the fourth consecutive year, followed by U-NEXT in second place.
VOD market size is 530.5 billion yen in Japan in 2022 (up 15.0% YoY), expanding to 748.7 billion yen by 2027.
Analysis of the actual utilization of video content in 2022: Survey on awareness of ad-supported SVOD - 35.6% are interested, but only 3.2% "want to subscribe"; Concern is limited viewing time
Analysis of the actual utilization of video content in 2022: SVOD and AdVOD usage rates increased; SVOD also saw an increase in the average number of services used.
VOD Market in Japan : 461.4 billion yen in 2021, up 19.0% year-over-year, Netflix’s share is No. 1 for the Third year in SVOD Market, while Disney+ is making great strides
Analysis of the actual utilization of video content in 2021 : Video on demand services continue to make great strides
Netflix remains No. 1 for “Depth of Exclusive Programs”, Disney+ makes big leap, battles with Amazon for 2nd place
VOD Market Analysis
The five-year forecast (2023-2027) of VOD market
Video Entertainment Market Analysis
Video on demand/Broadcast/Physical home video market user analysis report (Surveyed in November 2022)
Video Streaming Market Analysis
Brand Loyalty Survey for Subscription Media Streaming Services