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VOD Market Analysis
The five-year forecast (2025-2029) of VOD market
Video Entertainment Market Analysis
Video on demand/Broadcast/Physical home video market user analysis report (Surveyed in November 2024)
Video Streaming Market Analysis
Brand Loyalty Survey for Subscription Media Streaming Services
Moviegoers Analysis
CATS Cinema Audience Scope
Articles
2025/03/07
Japan's video streaming market in 2024: estimated at 526.2 billion yen, U-NEXT shows the largest share growth, closing in on Netflix, which remains in the first place for six consecutive years
2025/03/07
Japan's VOD market size is 593.0 billion yen (2024, +3.3% YoY), estimated to be 787.3 billion yen by 2029
2024/12/20
Analysis of the actual utilization of video content in 2024 The usage rate of Japan's SVOD maintains a gradual upward trend, the average number of services used also increasing.
2024/02/16
Japan's video streaming market: U-NEXT expands its market share and closes in on Netflix, the leader for five consecutive years. SVOD Market continued to grow, exceeding 500 billion yen (up 12.1% YoY)
2024/02/16
Japan's VOD market size is 574 billion yen (2023, 8.2% growth YoY), estimated to be 737.1 billion yen by 2028.
2023/12/08
Analysis of the actual utilization of video content in 2023: More than half of Japan’s SVOD users share accounts, Nearly 40% of users are considering new or switching to an ad-supported plan.
2023/12/08
Analysis of the actual utilization of video content in 2023: Growth in Japan's SVOD Market Finally Slows. Average number of its usage also unchanged from the previous year.
2023/02/17
SVOD market size is 450.8 billion yen in Japan in 2022 (up 16.7% YoY); Netflix leads the market share for the fourth consecutive year, followed by U-NEXT in second place.
2023/02/17
VOD market size is 530.5 billion yen in Japan in 2022 (up 15.0% YoY), expanding to 748.7 billion yen by 2027.
2022/12/16
Analysis of the actual utilization of video content in 2022: Survey on awareness of ad-supported SVOD - 35.6% are interested, but only 3.2% "want to subscribe"; Concern is limited viewing time
2022/12/09
Analysis of the actual utilization of video content in 2022: SVOD and AdVOD usage rates increased; SVOD also saw an increase in the average number of services used.
2022/2/18
VOD Market in Japan : 461.4 billion yen in 2021, up 19.0% year-over-year, Netflix’s share is No. 1 for the Third year in SVOD Market, while Disney+ is making great strides
2021/12/10
Analysis of the actual utilization of video content in 2021 : Video on demand services continue to make great strides
2021/4/15